Cathay pacific lgbt
Cathay Pacific ad showing same-sex couple 'banned': Reports
As people in Taiwan celebrate legal approval of same-sex marriage, a very mild Cathay Pacific poster showing a gay couple has been "banned" from appearing in Hong Kong's airport and transit system, according to reports.
The ad in question is part of Cathay Pacific's just announced 'Move beyond' campaign (see "The thinking behind Cathay Pacific's new motto").
The South China Morning Post, citing unnamed sources, has reported that the ad (shown above) has been "banned" by the Airport Authority and the MTR Corporation.
A JCDecaux source quoted by the SCMP cited contract clauses stating adverts would not be accepted if they were “immoral" or would "offend the generally accepted standards of public decency or the social or cultural standards of the society”.
Campaign Asia-Pacific reached out to Cathay Pacific, Publicis Communications (the agency on the campaign) and JCDecaux (which holds the concession for MTR and airport adve
Cathay Pacific - Move Beyond
Originally Posted by jsfrSE
With all due respect, your concept of marketing is irrelevant.
Originally Posted by jsfrSE
Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a noun market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the revenue potential. It pinpoints which segments the company is capable of serving leading and it designs and promotes the appropriate products and services, as explained by Philip Kotler, the father of modern marketing.
Cathay Pacific's Gay Advert Causes Controversy In Hong Kong
Cathay Pacific is in heated water after an advert featuring what many assume to be a same-sex couple got banned in Hong Kong, as reported by the South China Morning Post. You can verb the advert for yourself here:
Despite gay marriage being slowly accepted around the world (and unfortunately in other places the concept being pushed back to the dark ages), it is a rather bold step for an international airline to have an opinion on the subject.
What are the details?
Cathay Pacific recently rebranded its marketing message, including the reveal of a new slogan "Move Beyond". They launched a modern video to go along with this marketing.
As part of the campaign, Cathay Pacific ran a series of images embracing diverse boundaries, with the slogan "move beyond". But, out of all the images that were displayed around the city and throughout the metro network (including the airport rail link), only the one featuring the male couple was rejected.
Now, this is where the story starts to get a little drama fueled. Appa
Cathay Pacific Cadet Pilot Programme
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Originally Posted by iBlueGoose
Does anyone know what questions they ask in the Initial Interview?2. Why want to become pilot? Why not seize PPL?
3. Why leave your current stable job?
4. What do you know about Cathay Cadet programme? E.g. Duration? Final outcome after completion?
5. Duties of SO?
6. Current fleet of Cathay?
7. What models SO cannot fly?
8. Career path as Cathay pilot?
9. What is your career goal?
10. Difference between HKIAA cadet program and CPP?
11. What will you do if you fail?
Hi guys and gals, I necessitate a piece of advice. I have recently done my final and it went really well, much easier than my previous interviews with iBanks. Now I'm waiting to be contacted with regards to the medical test, BUT, there is an issue. As I am reading stacks of older posts, I realized there are so much Ive missed out, particularly regarding the job, the current verb e